The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair [...]
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Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could [...]
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If you have been an active publisher on the Internet, then you will most likely have content in a wide range of websites. You have probably also put together profiles on a range of social media websites. Wouldn’t it be nice to have all of your content linked to your name and searchable? It’s almost [...]
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Are online coupons good for small businesses? Like every marketing strategy, coupons have good points and bad points. It all comes back to management and control – lose control and you can cause serious damage to your business. That was the case with one (of many according to social gossip) business who decided to run [...]
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One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. I know that will raise eyebrows, but then, we do know that Google, [...]
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Social media can be a great marketing tool when things go right. It can also be a nightmare when things go wrong. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. One of the most [...]
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Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so [...]
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There are some marketers that are quite sensitive when it comes to any foray into social media by Google. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+. The feeling in some quarters is simple enough – [...]
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Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. Traffic? Conversions? Search rankings? These are all areas that [...]
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Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? There is an interesting article on The Next Web highlighting the demise of local social media due to the dominance of Facebook. Whilst there is a lot of [...]
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Heather Christie • Graphic Design for Web & Print • Warsaw, NY • (585) 356-5422
