As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments.
Ed Roach: Considering the fact that a [...]
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I’m currently reading a new marketing textbook that was just released called, “Consumer Behavior: Human Pursuit of Happiness in the World of Goods,” written in collaboration with Professor Banwari Mittal and six of his colleagues. If truth must be known, Professor Mittal mentioned me in his book and was kind enough to send me a [...]
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Brand peeves are those things you hate about other company’s brands. It could be copying icons, such as the Nike swoosh. Maybe it’s using well known music classics in commercials. Maybe you hate logoed merchandise. It doesn’t matter what it is, I just want to give you an opportunity to get it off your chest. [...]
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There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, [...]
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I’ve written a lot about branding small to medium size enterprises over the last several years. I’m sure that many of my readers here at Small Business Branding and my branding blog (Brand Corral) wrestle daily with what to do to strengthen their brands. Most SME’s have very little resources to spend on brand issues. [...]
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Whew! I guess we made it through the year. Looking back at 2009, were any of your fears realized? Was your apprehension worse than your reality? I have to admit I came through it with barely a scratch. (maybe a few bumps and bruises) Every new year presents unique challenges. The one main strategy I [...]
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Frankly – you’re greater than that!
In my Brand Consulting side of things, “Our people make the difference” is the by far the most common answer to my question – “Exactly what is it that makes you different from your competition?” Let’s be honest every company’s employee pool has talent and they do a great [...]
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With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers?
For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a dime due to their size and complexity.
SME’s (small to medium enterprises) on the other hand [...]
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If you’ve ever read any of my articles, you’ll know that I equate brand with reputation. I don’t think it matters one little bit what you try to do to “spin” a good story about what your company is (or wishes it was). Unless that story is a genuine experience you are powerless to [...]
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A corporate brand is nothing more than your reputation. As a small business owner, you pour your heart and soul into your business. Your passion for what you do is obvious. Generally, you wear plenty of hats and you ply your magic from the wings or back stage at best. Your participation is pivotal [...]
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Summer is coming to an end soon. To some businesses it is the end of their third quarter. Many of us consider it a time to buckle down and forge ahead. Vacation season is behind us and we can count the number of rounds of golf that lie before us. Of interest to venders of [...]
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ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t!
TWO:
I hate having to remind businesses that their brand is more than their logo. I [...]
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Your brand is probably your company's most valuable asset. It is what provides you the opportunity to make money based on strong relationships.
Your brand makes advocates out of customers which means that they in effect become salespeople for you.
Being an advocate for a brand, makes it a pleasure to recommend that company to your network [...]
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Sitting in my office here in Leamington, Ontario Canada ( just 30 miles ’south’ of Detroit, Michigan – sounds odd I know), I reflect on how the web has changed the way I do business and in return strengthened my brand. Ten years ago, my market was essentially within a 2 1/2 hour drive of [...]
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The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business.
They refuse to let the economy deter them – as a matter of fact, frequently it is the result of the poor economy that has presented opportunity to them. Where doom and gloomers see [...]
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Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that [...]
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There are a few good analytics services that can give you a good indication of how your web presence is doing. All are employing a generic approach appealing to the broad market.
There is one among them that stands out. It stands out because its focus is the health of your online brand.
This stand-out product is [...]
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A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner Brand is hinged on strong brand values and a compelling message. It has outstanding characteristics. The
Winner [...]
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They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub – YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in you either. You have plenty of sales-worthy knowledge and a waiting audience. Roll up your [...]
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More and more in the popular media, the term branding is being introduced into the business psyche of the watching/listening audience. The understanding that your brand is NOT just your logo, is still the number one misunderstanding of businesses and organizations that I meet. When you understand that your brand is essentially your reputation, then [...]
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Heather Christie • Graphic Design for Web & Print • Warsaw, NY • (585) 356-5422
