How many people do you know who long to be in their own business? They have lots of great ideas and yearn to “be my own boss.” They put a lot of energy in dreaming and wondering if this will be their ticket to financial freedom. I had the opportunity (I use this word lightly) [...]
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Everything that touches your brand affects it. How you market it, is the voice of your brand. Positioning is the stand you take. Community involvement is the heart of your brand. Brand perception is reality to your audience. How stake holders describe and talk about you has some impact on your brand standing and the [...]
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Lowest price guaranteed!
We will not be undersold!
If you find a lower price we will…
Competing on price, not something we all relish. If you’re a discount store, it is part of your brand values. It’s what gets ‘em in your door. For the rest of us, it’s something that can easily drive us out of [...]
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Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too.
Here are ten ways you can promote your brand when you’re supposed to be relaxing:
1: Build a sand model of your store or office.
2: This one’s for the ladies. Get a one piece suit and using an exact-o [...]
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The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times have you sat down for a chat with someone and they are pondering the age old [...]
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How fast do you return a telephone call or an email from a potential lead?
I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. [...]
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There are lots of ways that you can approach your brand to make it more effective. Some can be
costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t take much thought or effort but can impact your brand in a big way.
1) Sponsor a [...]
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As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.
Ed Roach: How much does personal branding matter in Public Relations?
Drew Gerber: [...]
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Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]
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Opportunities come to you in a variety of ways:
Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts.
Advocates. Advocates are people who follow you. Once you discover who they are, it [...]
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Brand Workout Program
This is for all the brand masters out there who may have had sand kicked in the face of their brands on the beaches of the business world. A healthy fit brand is a brand to be reckoned with.
A brand willing to sign-up for this bootcamp is one that recognizes the value [...]
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They are starting to say it already, “Tablets are redefining digital media.” You’d think the Amazon Kindle; the Sony Reader and a dozen or so lesser knowns were from another planet.
The iPad in the few short weeks since it’s launch have single handedly put tablets on the map. Its vastly superior design and capabilities as [...]
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Have you ever really noticed how so many businesses follow the same model? Most of the fast food chains all have the same front counter setup including the display menu above the counter on the back wall. Electronic stores all have the same basic floor plan and grocery stores as well. If makes me ask [...]
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While putting together a web event I am authoring, I’ve been reading a great many blogs, books and comments on the subject of online marketing. A common thread among novices is their desire for immediate results.
There appears to be a massive disconnect when it comes to the notion of hard work through considerable effort. Rock [...]
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“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I’m referring to brands that are inactive for any reason. You might be a bookshelf [...]
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We are all familiar with visual brand images, but have you ever considered audio brands as part of your image? Every brand has a visual image including their logo and color palette. These elements are often developed with a special consideration given to establishing an icon. Icons are a form of sensory trigger that immediately [...]
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In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve [...]
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As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments.
Ed Roach: Considering the fact that a [...]
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I’m currently reading a new marketing textbook that was just released called, “Consumer Behavior: Human Pursuit of Happiness in the World of Goods,” written in collaboration with Professor Banwari Mittal and six of his colleagues. If truth must be known, Professor Mittal mentioned me in his book and was kind enough to send me a [...]
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Brand peeves are those things you hate about other company’s brands. It could be copying icons, such as the Nike swoosh. Maybe it’s using well known music classics in commercials. Maybe you hate logoed merchandise. It doesn’t matter what it is, I just want to give you an opportunity to get it off your chest. [...]
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Heather Christie • Graphic Design for Web & Print • Warsaw, NY • (585) 356-5422
