With the uncertainty in today's economy, creativity is no longer a luxury, it's a survival skill. Whether you are unemployed, underemployed, happily or unhappily fully employed, creativity is a skill that needs to be nurtured and developed to keep yourself in the game.
Most likely, no matter what you do, the economy has impacted you " [...]
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"What is promotion without the pro? Just motion. The pros follow up, follow up, follow up."
"Rick Frishman
Guerrillas take the initiative! After they get things rolling, guerrillas strike quickly and often. They don't take the attitude of "My work's done" because they know it isn't. They know much of their work has just begun. Guerrillas don't [...]
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I'm sure you've heard the adage "those who can't , teach." I hear it often"but that's because I'm a professor and every so often, a feisty undergrad will quote this to me with a smug look on his or her face. Yes, I remember that at grading time. But I digress.
I worked in the advertising [...]
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In the spirit of full disclosure you should know that I like to goof off " to take vacations as often as I can and skip work which is exactly what I was doing two weeks ago with my wife – cycling the San Juan Islands, off the coast of Washington. We spent our second [...]
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If you want your website to rank high on major search engines such as Google, your best shot is to develop a list of targeted keywords and then build specific webpages with content focusing on these keywords. SEO tip: it is done best before the webpage is built; first you develop the seo strategy then [...]
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Customer surveys are useful for gathering all kinds of marketing data, and when they're completed they make great bird cage liners.
Oh, did you want your customer survey to provide you with useful data? Forget it" that's not what they're good for. Unless you mail a bajillion of them survey results are unreliable. What? Hell yes! [...]
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I was sitting in my client's office last week listening to him describe all the creative and costly ways he finds new customers, then lament his failure to retain those customers.
Later, as I drove away from his office, my mind drifted back 20 years to a fishing trip and the marketing lesson I learned while [...]
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Although each set of business negotiations is unique, there are a number of themes that are common to all kinds of negotiation. One of these is that negotiations are like a game.
For example, to engage in negotiations requires at least two players. There are set rules and ritual moves and maneuevers. At any one time, [...]
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If you’ve been receiving my posts for even a little while, I’m sure you’ve come to view me as a serious, thoughtful, dare I say" highbrow kind of person.
And while I appreciate your kind words (thank you), it will probably come as a shock when I reveal the following: When the Sunday newspaper arrives [...]
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I continue to talk with a number of small business owners who still think that if they just hunker down and just hang on a little longer that the economy will return to normal.
That is not going to happen.
As Thomas Friedman says in his book "The World is Flat," the transition that the US is [...]
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Heather Christie Graphic Design for Web & Print Warsaw, NY (585) 356-5422
