Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog

Duct Tape Marketing Blog
Posted on : September 12, 2008
Chris Brogan Is a Proud Freak

Chris Brogan Is a Proud Freak written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Chris Brogan My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Brogan, founder of Owner magazine and author of The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators Chris Brogan has embarked on a bit of a mission. He’s proudly telling his storyContinue Reading

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How to Social Surround Your Customers and Prospects

How to Social Surround Your Customers and Prospects written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

While the title of this post could sound a little stalkerish, the fact is you can better serve your customers and attract new ones when you use social media to create a more complete picture of your ideal customer's world. Employing tools and routines that give you a deeper glimpse into what your customers careContinue Reading

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Weekend Favs April Nineteen

Weekend Favs April Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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The Power of Video Throughout the Customer Journey

The Power of Video Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It is guest post day here at Duct Tape Marketing and today's guest is from Brad Jefferson "“ Enjoy!  The business benefits of video for brand discovery, web traffic and customer engagement have been widely documented over the years. But do people really find videos helpful in making purchasing decisions? In a recent survey ofContinue Reading

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4 Realities of Inbound Marketing You Can’t Afford to Neglect

4 Realities of Inbound Marketing You Can't Afford to Neglect written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest is Rohan Ayyar – Enjoy! Inbound marketing and social media participation for brands are one of the most effective promotion tactics today. The whole world of marketing is now skewed towards "earning customers"ť instead of "buy, beg, or buy your way in"ť thatContinue Reading

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Rules For Modern Selling

Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things. What has changed dramatically, however is the way you accomplish many ofContinue Reading

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How to Get Sales and Marketing On the Same Page

How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

The title of today's post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn't start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there's a culture of cooperationContinue Reading

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5 Essential Elements of a Useful Social Media Plan

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Living inside the bubble of the social media marketing world, it's easy to forget that many organizations still don't know how to reconcile social media into their everyday sales and marketing routine. I taught the executive team of a very successful organization the basics of social media this past week and it was a greatContinue Reading

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Weekend Favs April Twelve

Weekend Favs April Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Involve Your Prospect In Their Story to Ignite Inbound Selling

Involve Your Prospect In Their Story to Ignite Inbound Selling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today is guest post day here at Duct Tape Marketing and today's guest is from Mike Hanski "“ Enjoy!  In certain ways, inbound selling is a lot like inbound marketing.  At the very least, they have one very important concept in common "“ content is king. The success of any inbound technique "“ letting potentialContinue Reading

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How to Get Past Cold Calling

How to Get Past Cold Calling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today's guest is from Andrea Hewitt "“ Enjoy!  Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That's why every company should strive to get to the point where they can stopContinue Reading

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A Bevy of Educational Opportunities

A Bevy of Educational Opportunities written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

To celebrate the launch of my next book Duct Tape Selling I am presenting a series of webinar across the universe. Below you can find the list and register away if any pique your interest! 4/16 – Duct Tape Selling with Duct Tape Marketing Audience - https://www1.gotomeeting.com/register/597958248 4/24 – The ABCs (Always Be Connecting) of SocialContinue Reading

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Managing the Curve of Expectation

Managing the Curve of Expectation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Expectations are almost everything. Meet them and people are mostly happy. Exceed them and they are mostly overjoyed. Fail to meet them and sometimes nothing else matters. The key of course lies in properly setting them in the first place. I had a client years ago that wanted a project by Friday. I knew thatContinue Reading

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Think Like a Marketer, Sell Like a Superstar

Think Like a Marketer, Sell Like a Superstar written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

As some of you may have heard I have a new book coming out May 15th. The title is Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar and I’m conducting a free webinar for my readers on April 16th to kick off some of the content. While the title definitely ringsContinue Reading

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Are You Building a Job or an Asset?

Are You Building a Job or an Asset? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Many of the business owners I've worked with and spoken with over the years have deluded themselves into believing they actually have a business. True, their business card and tax return might say business owner, but far too often what they've created is a job "“ and is some cases, not a very attractive job.Continue Reading

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