Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog

Duct Tape Marketing Blog
Posted on : September 12, 2008
Elevating Customer Experience a Must When Marketing Luxury Brands

Elevating Customer Experience a Must When Marketing Luxury Brands written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It's no secret that luxury brand buyers' needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do you amp up your brand and make it stand out to the luxury customer? Cutting throughContinue Reading

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Highest Duty: The Search For What Really Matters

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Capt. Sully Sullenberger My guest on this week’s podcast is former airline pilot, speaker, entrepreneur and author of Highest Duty: My Search for What Really Matters, Captain Chesley “Sulley” Sullenberger. You probably know Sully best from the “Miracle in the Hudson,” where he completed the emergency landing of US Airways Flight 1549 on the Hudson river in NewContinue Reading

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The 3 Kinds of Partners Every Business Needs

The 3 Kinds of Partners Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

When you get right down to it business is mostly about successful collaboration. In order to succeed you need to develop an ecosystem of collaboration and support. You don’t simply get new customers, you partner with them to deliver the most value over time. You don’t simply source vendors you develop relationships that allow bothContinue Reading

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Maximize Your Content Creation Efficiency

Maximize Your Content Creation Efficiency written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

I get it, great content is difficult to produce. It is even more difficult to consistently produce day after day and week after week. But consistent content production is critical to reaching your content marketing goals. It allows your readers to get comfortable with your voice and your business, and reach the "Trust" step of yourContinue Reading

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Weekend Favs April Eleven

Weekend Favs April Eleven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Can Your Video Advertisement Reduce Everyone to Tears?

Can Your Video Advertisement Reduce Everyone to Tears? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Remember Tears for Fears? They had it right: everybody wants to rule the world. When you set out to create a video advertisement, you want its influence to span the globe. The best way to accomplish that feat is to leverage something that is universal: like emotion. Brands that elevate themselves up from the levelContinue Reading

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Content Creation is Dead – Long Live Storytelling!

Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man. And that's what we always called it: storytelling. And then the Internet happened. And somewhere along the way, storytelling started getting replaced by "content creation""a term that didn't exist before the Internet. Google's Ngram viewer (aContinue Reading

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How to Find Your Breakthrough Idea and Build a Following Around It

How to Find Your Breakthrough Idea and Build a Following Around It written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Dorie Clark I think there’s plenty of information out there about personal  branding and self-promotion. The thing that’s often lacking or not said is that in order to really stand out you’ve got to have an idea or point of view that people want to be a part or at least spread.Continue Reading

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The Most Excellent Qualities of Shareable Content

The Most Excellent Qualities of Shareable Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s post is by Duct Tape Marketing’s Kala Linck – Enjoy! You posted a picture of your new shoes on Facebook, and now the whole world is debating whether they are pink and green or red and yellow. 50 thousand shares, and umpteen million interactions. People are going to your Facebook page; most are evenContinue Reading

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Weekend Favs April Four

Weekend Favs April Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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How to Write a Press Release

How to Write a Press Release written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Nash Riggins, Enjoy! The web is filled to the brim with static content. That's bad news if you're an up-and-coming business owner because there's a never-ending sea of competition out there " and so if you want your brand to stand out, you're going to have to move beyond thatContinue Reading

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Turning Leads Into Customers With an Email Autoresponder

Turning Leads Into Customers With an Email Autoresponder written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Jack Reamer – Enjoy! Imagine if your marketing ran on autopilot… You could sit back, kick your feet up and watch your sales go through the roof. You could grow your business (and take that much-needed vacation) without worrying about how you'll get your next customer. Sounds good, right? Now,Continue Reading

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Cracking the Content Code

Cracking the Content Code written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Mark W. Schaefer Content as a category of marketing has continued to evolve. At first we created articles to get found by those using search engines. Then we realized we needed to use content to build our audience and start capturing email leads. Then social media came along and overnight everyone wasContinue Reading

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Why Your Brand Must Own a Single Word

Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Let’s just start with the fact that every business has a brand – regardless of size, product category or market share. A brand is the collective perception of those that interact with your business – good, bad or indifferent though they may be, they still put their stamp on the overall experience and promise. So,Continue Reading

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Where Does Social Media Fit into the Customer Journey?

Where Does Social Media Fit into the Customer Journey? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Businesses know that they must have a presence on social media, but they don't know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. It can also be overwhelming for some business owners who begin social media marketing without a plan. ToContinue Reading

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