Delivery is the New It ThingThis content from: Duct Tape Marketing if you’re looking for a way to differentiate your business or products and create a killer competitive advantage you may not have to look any farther than how you delivery of your products and services. Now, delivery is a fabulously flexible term when applied [...]
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WiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape Marketing On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little touch can say a lot about what you do and how you connect. If you’re like me, you send a lot of email so why not [...]
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Creating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes The term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point [...]
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Duct Tape Coaching or Going It AloneThis content from: Duct Tape Marketing One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. I admit it’s an ambitious mission, but I [...]
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5 Ways to Make a Database For Your CustomersThis content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities. What [...]
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Weekend Favs August Twenty EightThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post [...]
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The Most Wasted Page On the WebThis content from: Duct Tape Marketing Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second. Most businesses [...]
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5 Ways to Get Rockin ReviewsThis content from: Duct Tape Marketing Reviews and testimonials have always been a nice way to offer third party proof that your company does what it says it does and that your customers are happy campers and willing to talk about it. Reviews, however, have become even more important now [...]
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Heather Christie • Graphic Design for Web & Print • Warsaw, NY • (585) 356-5422