Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog

Duct Tape Marketing Blog
Posted on : September 12, 2008
The Difference Between Marketing and Growth

The Difference Between Marketing and Growth written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth. Still others simply lump anything that has to do with getting and keeping customers into one big marketing bucket. Adding to the confusion is the current emphasisContinue Reading

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The #1 Key to Killer Promotions

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. Free this, half-off that, limited-time offers are everywhere. They're so prevalent that many business owners feel pressured to hold a promotion or event to be competitive. But having a promotion just for the sake ofContinue Reading

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Weekend Favs August Twenty Nine

Weekend Favs August Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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The Secret Sauce for Optimizing Your FAQ Page

The Secret Sauce for Optimizing Your FAQ Page written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Having the human touch is a no brainer for companies that are starting out.  It's undeniable that, cost aside, companies would much rather have sales people closing deals in addition to their support team personally answering every inquiry and problem that arises. However, many times this model simply isn't scalable, which is why it isContinue Reading

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Why Smart Technology Use is the Key to Better Customer Marketing Data

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

If you haven't already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. For manufacturers, data from warranty product registrations has the potential to be a gold mine for their marketing efforts. Historically, manufacturers offer warranty registrationsContinue Reading

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Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Mike Montague Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well. Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source. Like everything worth doing, it takes work to do itContinue Reading

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The Single Most Potent Marketing Tactic of All

The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I get asked a simple, pointed question just about everywhere I go. What's the number one thing I can do to grow my business right now. Yep, everyone wants one tactic they can employ to massively grow their business. I do have an answer, of course, but it may not be what you're expecting. NoContinue Reading

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How to Improve Your Writing

How to Improve Your Writing written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Some people are natural writers. Most of us are not. Writing can be a struggle, and that struggle may prevent some business owners from creating the content that they need to successfully promote their businesses. Everyone has at some point stared at a blank word document and wondered if they're a good enough writer toContinue Reading

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Weekend Favs August Twenty Two

Weekend Favs August Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization

4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

The first thing that most people do when they have a question nowadays is to “Google” it. In fact, that is the way many people research the product or service that they are buying. It’s the dream of many small businesses to appear on the 1st page of a competitive search term or “keyword” aheadContinue Reading

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Landing Page Optimization – The Online Marketing Practice You Should Be Using

Landing Page Optimization " The Online Marketing Practice You Should Be Using written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Landing pages are the first thing your customers see. People make judgments in an average of a few seconds. If they get the wrong impression, they won't give you a second chance. You have no room for error here. In this article, we're going to show you why you should be paying attention to landingContinue Reading

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Your Attention Span is Shorter than a Goldfish!

Your Attention Span is Shorter than a Goldfish! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Sam Horn Grabbing someone’s attention in the world of infobesity is harder than ever – and yet, if you don’t do it, nothing happens. Networking in ways that help you connect rather than repel is more important than ever – and yet, most people simply detest the idle small talk that pervadesContinue Reading

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3 Powerful Tools for Working On Your Business

3 Powerful Tools for Working On Your Business written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

As a business owner, it is really easy to be tempted to wear all the hats, to micromanage, to have a fear of letting go.  That fear then turns into nights and weekends away from the family, never feeling like you can come up for air, and living in a constant state of being stretchedContinue Reading

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Weekend Favs August Fifteen

Weekend Favs August Fifteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Upgrade your Business Performance by Tracking this Metric

Upgrade your Business Performance by Tracking this Metric written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

I'm going to ask you three questions that are integral to the health of your business. And how you answer them will tell a lot about where you need to spend your time. Let's get started. Can you tell me the average total revenue per customer for your business? What about the cost to acquireContinue Reading

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