Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog | Christie Graphic Design

Duct Tape Marketing Blog

Duct Tape Marketing Blog
Posted on : September 12, 2008
Weekend Favs March Twenty Eight

Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Experiential Design: the Importance of Cohesive Event Branding

Experiential Design: the Importance of Cohesive Event Branding written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Tori Atkinson – Enjoy! Event branding offers companies, organisations and collectives a chance to massively amplify awareness – using experiential design best practices to offer an impactful and unforgettable experience. Through the power of distinctive, dynamic design, businesses can harness the immense potential of event branding – but it's onlyContinue Reading

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How Working Collectively Can Create a Better Customer Experience

How Working Collectively Can Create a Better Customer Experience written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Duct Tape Marketing Consultant, Jamie Patterson-Kaulmann – Enjoy!Ā  The concept of the Marketing Hourglass is ubiquitous in the marketing world. An improvement on the traditional marketing funnel, it expands the traditional funnel by adding a back half to the equation and putting the focus of marketing on the total customerContinue Reading

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The Science of Capturing People’s Attention

The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. But, getting noticed is absolutely the first step to getting tried and ultimately getting referred. Some people might take this as a call to creating that great viral cat video, but more than anything it’s aContinue Reading

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YouTube Adds More Interaction to Videos With Cards

YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Think of cards as ways to add information to another piece of information. For example, Twitter Cards allow you to add a video to a tweet andContinue Reading

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Earning Referrals Takes More Than Luck

Earning Referrals Takes More Than Luck written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

With the madness of the annual NCAA tournament upon us and St. Patrick's Day behind us, there’s a lot of talk about luck. The luck of the Irish or that team was lucky to pull off the upset. Some of you may be thinking you could use some of that luck in your business forContinue Reading

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Weekend Favs March Twenty One

Weekend Favs March Twenty One written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Want Life-Long Customers? Design the Customer Experience Through Their Eyes

Want Life-Long Customers? Design the Customer Experience Through Their Eyes written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Duct Tape Marketing Consultant, Debra Mendes – Enjoy!Ā  The relationship you create and develop with your customer is key to developing a successful business. The experience the customer has with your business is a driving factor in developing this relationship. The experience or relationship is not just about how theyContinue Reading

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“What’s Rachael Cooking?” Integrating Brand Story and Customer Journey

“What’s Rachael Cooking?” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Duct Tape Marketing Consultant, Andy Catsimanes – Enjoy! Every workday I sit down with my business partner "“ who also happens to be my amazing wife, Shawn "“ for our mid-morning breakfast break. We have a set routine, including our menu, which consists of steel-cut oats mixed with peanut butter,Continue Reading

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The Art of the Start 2.0

The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Guy Kawasaki Officially a startup is any business just getting started but over the last few years the term startup has come to mean a certain kind of business just getting started or perhaps even a certain mindset no matter how old the business is. Personally I lean towards the latter. StartupContinue Reading

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How to Create the Ultimate New Customer Experience

How to Create the Ultimate New Customer Experience written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Tell me about your "buy" process. This simple question causes confusion for many of our small business clients. In response they might say: "Once a new customer signs on, we send them a contract and maybe even an invoice and start working with them." While that does describeĀ the basic process and in some ways isContinue Reading

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Weekend Favs March Fifteen

Weekend Favs March Fifteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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How to Use Marketing Automation Throughout the Customer Journey

How to Use Marketing Automation Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Sarah Burke – Enjoy! The customer’s journey is often defined in 3 stages: Awareness, consideration and decision. For small business owners and marketers, keeping track of each and every customer, and where they are in this journey, is one of our biggest struggles. Luckily, this job can be made muchContinue Reading

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A Simple Approach to The Customer Journey

A Simple Approach to The Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Today’s Guest Post is by Duct Tape Marketing Consultant, David Smith – Enjoy! If you are a small business owner, you instinctively know it's a wonderful thing when a customer receives value AND has a very positive experience when they deal with your business. If the journey is hard and the experience is on parContinue Reading

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How to Effectively Lead Your Employees to Improve Your Business

How to Effectively Lead Your Employees to Improve Your Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with David Long In a recent interview with my friend Guy Kawasaki, author of Art of the Start 2.0, he mentioned that perhaps the hardest part of building a business was learning how to lead and motivate people. My guest for this week’s episode of the Duct Tape Marketing Podcast is David Long,Continue Reading

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