Crowdspring | Christie Graphic Design

Crowdspring | Christie Graphic Design

Crowdspring

Crowdspring
Posted on : December 03, 2008
How A/B Testing Can Help Your Small Business Increase Conversions and Revenues

We all have times when we wished, "what if?"ť What if I had done this instead of that, or chosen this item instead of the other? What would have happened? We might not have the ability to rewind and replay our lives, but we do have this ability with our marketing campaigns, websites, and apps. It's called A/B testing (or split testing). At its most basic, A/B testing is when you take two variations of a website design or copy and try each one with random customers. For example, you can A/B test two different designs for your website's landing page by randomly serving each one to different site visitors, and track the usage. You use A/B testing to determine if a change or addition will improve conversions. Some of the biggest companies have used A/B testing for years to..

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Twitter Link Roundup #315 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

The latest roundup of our favorite reads from the past week. Terrific reads for entrepreneurs, small business owners, marketers, and designers. Plus ... have you ever wondered about the food you've seen in old paintings? How did the food taste in the 17th century, for example?

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How to Create a High Converting Landing Page

Landing pages can be powerful tools. While there is no such thing as a perfect landing page; there are definite do's and don'ts. We've put together proven tips to help you create a landing page that converts visitors into customers.

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4 Important Steps To Turn Your Idea Into a Successful New Product

If you build products, you should know about these four important, proven strategies you can incorporate into your product development efforts so that you can turn your ideas into a successful new product:

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Twitter Link Roundup #314 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

The latest roundup of our favorite reads from the past week. Terrific reads for entrepreneurs, small business owners, marketers, and designers. Plus ... why you should work thoughtfully to accomplish more, and not just more quickly.

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4 Psychology-Based Design Tips For Eye-Catching Packaging Design

With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales. In this article, we've compiled four psychology-based design tips for improving product packaging design.

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Design a Successful Product: 6 Product Design Best Practices from Kickstarter

Product design doesn't need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. You'll want to understand and follow these important product design best practices.

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Twitter Link Roundup #313 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

The latest roundup of our favorite reads from the past week. Terrific reads for entrepreneurs, small business owners, marketers, and designers. Plus ... how you can overcome challenges creative, by following examples set by others.

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Product Design Strategies for a Sustainable Future

We can all agree that selling products is great, but designing and selling products that support global health instead of undermining it is even better. Challenge yourself to design a better tomorrow with these proven green product design strategies for a more sustainable future.

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Grow Your Small Business With These 7 Website Design Best Practices

Today, it's impossible to reach most customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it's also true for even established companies. Here are 7 important website design best practices for sites that want to convert prospects into customers.

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Twitter Link Roundup #312 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

The latest roundup of our favorite reads from the past week. Terrific reads for entrepreneurs, small business owners, marketers, and designers. Plus ... did you know you can learn while you sleep?

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The Small Business Guide to Creating a Perfect Logo

Everyone has their own take on what makes a logo perfect. In this guide, we've broken down the logo into its most essential traits and functions.  The result? Your guide to the most effective logo design possible.

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7 Successful Strategies When Starting or Growing a Business in a Crowded Market

Only 50 percent of businesses survive their first five years. Look out a little further, and you'll find only one-third make it beyond the 10-year mark. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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Twitter Link Roundup #311 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

The latest roundup of our favorite reads from the past week. Terrific reads for entrepreneurs, small business owners, marketers, and designers. Plus ... why sleep is important.

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These 6 Niche Marketing Tips Will Create Deeper Connections With Your Customers

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences. The following thriving businesses are getting niche marketing right. And, who better to learn from than the masters?

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Twitter Link Roundup #310 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

I have some unfortunate news for everyone. Coffee is about to cost a latte more. Studies forecast that due to higher temperatures and shifting rainfall, over 90% of bean-growing land will be rendered unsuitable for farming by 2050. This means bean prices may rise from $1.28/lb to over the record high $3.39/lb in a few years. This is bad news for the globally caffeinated: people consumed 151m 60kg bags of coffee last year, and don’t even get started on China – their coffee habits have doubled in the past 5 years. Coffee is the most traded commodity in the world (after oil), so this is going to make for some very cranky mornings ahead. It might be time to swap to tea. Now, we hope you enjoy another great set of links and articles that we shared with you over the past week..

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Is Your Small Business Committing These 7 Deadly Logo Design Sins?

The logos of successful companies are instantly recognizable, memorable, and timeless. These are important qualities because successful companies have built strong brand identities. But, it can be tempting to follow a dark path when searching for the perfect logo design for your business. Don't give in to the temptation!  Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.

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5 Ways Stock Art Is Killing Your Small Business Brand

Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. As we previously explained: A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company's brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. In..

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Five Branding Mistakes That Could Put Your Small Business Out of Business

If there's one word that might encapsulate the habits of successful brands, it is arguably consistency. We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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Twitter Link Roundup #309 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics and other interesting stuff! Here's what we've been reading this past week.

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7 Tips that Will Make Your Welcome Emails Awesome

First impressions are important. And, in our digital age, we often make our first impressions via email. Did you know that welcome emails are more impactful than virtually any other type of promotional email? A welsome email is the first exchange betwen your business and a new customer or prospect. It sets the tone for future communications, encourages people to take a closer look at your company’s products or services, and provides helpful information. Welcome emails have the highest open rates of all promotional email – 57.8% to a paltry 14.4%! They’re also reported to bring in 320% more revenue than standard promotional email. Not to mention that subscribers are most engaged during the first 48 hours, so your welcome email arrives – or should – during that optimum engagement window. So, if you haven’t optimized your welcome emails to take..

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12 Terrific Coworking Spaces in Chicago

If the number of coworking spaces in a city is is any indication of its entrepreneurial health, Chicago is firing on all cylinders. Based on a recent survey, there are 41 coworking spaces in the city, covering a staggering 868,124 square feet of space. We've gathered together some of the most interesting coworking spaces in Chicago.

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This May Be The Most Powerful Trait Of Great Leaders

As a leader, your word is often the final word. And it’s usually the word that matters most. Whether you like it or not, what you say – and do – is important. George Bradt, Forbes contributor and author of The New Leader’s 100 Day Action Plan, points out: Nothing kills credibility faster than not practicing what is preached. If Bradt is right, then he makes a pretty compelling argument for speaking (and acting in accordance with) the truth. Truth… It sounds like a highfalutin moral concept for philosophers to debate. Not a business essential. But, we’re here to tell you that truth is perhaps the most powerful trait shared by great leaders. As a leader, what you do with the power of your words – whether you choose to speak truth or deception – can determine whether your business thrives..

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7 Important Packaging Design Trends

Packaging used to be inconvenient, hard to open, and uninspiring.  Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. To help you stay current, we've identified seven important trends that you should understand today.

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7 Signs It’s Time to Update Your Small Business Website

Your online presence is vitally important to your business and your brand. If your website doesn’t sell your company’s products or services effectively, you’ll find it impossible to compete in an increasingly crowded, and noisy world. According to the Search Engine Optimization blog Mr. SEO, …if you are in business, you should also know that 93% of all buying decisions start with an online search. And, today’s consumers are more tech-savvy and discerning than ever before. If your website isn’t well-designed, quick-to-load, and easy-to-navigate, you’re sabotaging your brand’s valuable online presence. A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. And the trend is accelerating. With so much to gain, your website..

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